Ahmadi‐Javid, A., & Hoseinpour, P. (2015). Cooperative advertising in a capacitated manufacturer–retailer supply chain: a game‐theoretic approach. International Transactions in Operational Research.
Alaei, S., & Setak, M. (2016). Supply chain coordination via a two-way cooperative advertising contract considering competing retailers. Scientia Iranica. Transaction E, Industrial Engineering, 23: 2330.
Amir Farshbaf-Geranmayeh, M. R., & Taleizadeh, A. A. (2017a). Cooperative advertising in a closed-loop supply chain to encourage customers to return their used products. International Journal of Inventory Research.
Amir Farshbaf-Geranmayeh, M. R., & Taleizadeh, A. A. (2017b). Cooperative advertising to induce strategic customers for purchase at the full price. International Transactions in Operational Research.
Aust, G. (2015). Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach. Vertical Cooperative Advertising in Supply Chain Management, Springer, 65-99.
Aust, G., & Buscher, U. (2014a). Cooperative advertising models in supply chain management: A review. European Journal of Operational Research, 234, 1-14.
Aust, G., & Buscher, U. (2014b). Vertical cooperative advertising in a retailer duopoly. Computers & Industrial Engineering, 72, 247-254.
Aviso, K. B., Tan, R. R., Culaba, A. B. et al. (2010). Bi-level fuzzy optimization approach for water exchange in eco-industrial parks. Process Safety and Environmental Protection, 88, 31-40.
Bashiri, M., & Geranmayeh, A. F. (2011). Tuning the parameters of an artificial neural network using central composite design and genetic algorithm. Scientia Iranicai, 18, 1600-1608.
Borrell Associates Report (2015). The Changing Face Of Co-Op Programs.
Chaab, J., & Rasti-Barzoki, M. (2016). Cooperative advertising and pricing in a manufacturer-retailer supply chain with a general demand function; A game-theoretic approach. Computers & Industrial Engineering, 99, 112-123.
Colson, B., Marcotte, P., & Savard, G. (2007). An overview of bilevel optimization. Annals of operations research, 153, 235-256.
Fang, S., Guo, P., Li, M. et al. (2013). Bilevel multiobjective programming applied to water resources allocation. Mathematical Problems in Engineering.
Jenabi, M., Ghomi, S. M. T. F., & Smeers, Y. (2013). Bi-level game approaches for coordination of generation and transmission expansion planning within a market environment. IEEE Transactions on Power systems, 28, 2639-2650.
Jørgensen, S., Sigue, S. P., & Zaccour, G. (2000). Dynamic cooperative advertising in a channel. Journal of retailing, 76, 71-92.
Jørgensen, S., Taboubi, S., & Zaccour, G. (2001). Cooperative advertising in a marketing channel. Journal of Optimization Theory and Applications, 110, 145-158.
Jørgensen, S., Taboubi, S., & Zaccour, G. (2003). Retail promotions with negative brand image effects: Is cooperation possible? European Journal of Operational Research, 150, 395-405.
Jørgensen, S., Taboubi, S., & Zaccour, G. (2006). Incentives for retailer promotion in a marketing channel. Advances in Dynamic Games. Springer, 365-378.
Jørgensen, S., & Zaccour., G. (2014). A survey of game-theoretic models of cooperative advertising. European Journal of Operational Research, 237, 1-14.
Karray, S., & Surti, C. (2016). Channel coordination with quantity discounts and/or cooperative advertising. International Journal of Production Research, 54, 5317-5335.
Karray, S. & Zaccour, G. (2005). A differential game of advertising for national and store brands. Dynamic games: theory and applications. Springer, 213-229.
Karray, S., & Zaccour, G. (2007). Effectiveness of coop advertising programs in competitive distribution channels. International Game Theory Review, 9, 151-167.
Li, Q., & Liu, Z., (2015). Supply chain coordination via a two-part tariff contract with price and sales effort dependent demand. Decision Science Letters, 4, 27-34.
Marchi, E., & Cohen, P. A. (2009). Cooperative advertising: A biform game analysis. Institute for Mathematics and its Applications, University of Minnesota—IMA Preprint Series (2261), http:// www. ima. umn. edu/ preprints/ jun2009 2261.
Marcotte, P. & Savard, G. (2005). Bilevel programming: A combinatorial perspective. Graph theory and combinatorial optimization. Springer, 191-217.
Martín-Herrán, G., & Sigué, S. P. (2017). An integrative framework of cooperative advertising: Should manufacturers continuously support retailer advertising? Journal of Business research, 70, 67-73.
Mirzaee, M., Makui, A., & Tavakoli, E. (2012). Supply chain coordination under retail competition and advertising dependent demand. International Journal of Industrial Engineering Computations, 3, 383-392.
Rabbani, M., Habibnejad-Ledari, H., Rafiei, H., et al. (2016). A bi-objective mathematical model for dynamic cell formation problem considering learning effect, human issues, and worker assignment. Scientia Iranica. Transaction E, Industrial Engineering, 23, 2341.
Sadigh, A. N., Mozafari, M., & Karimi, B. (2012). Manufacturer–retailer supply chain coordination: A bi-level programming approach. Advances in Engineering Software, 45, 144-152.
SeyedEsfahani, M. M., Biazaran, M., & Gharakhani, M. (2011). A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains. European Journal of Operational Research, 211, 263-273.
Sun, H., Gao, Z., & Wu, J. (2008). A bi-level programming model and solution algorithm for the location of logistics distribution centers. Applied mathematical modelling, 32, 610-616.
Taheri, M., Sedghi, S., & Khoshalhan, F. (2015). Coordinating a decentralized supply chain with a stochastic demand using quantity flexibility contract: a game-theoretic approach. Journal of Quality Engineering and Production Optimization, 1, 19-32.
Taleizadeh, A. A., & Charmchi, M. (2015). Optimal advertising and pricing decisions for complementary products. Journal of Industrial Engineering International, 11, 111-117.
Wang, S. D., Zhou, Y. W., Min, J. et al. (2011). Coordination of cooperative advertising models in a one-manufacturer two-retailer supply chain system. Computers & Industrial Engineering, 61, 1053-1071.
Xie, J., & Neyret, A. (2009). Co-op advertising and pricing models in manufacturer–retailer supply chains. Computers & Industrial Engineering, 56, 1375-1385.
Xie, J., & Wei, J. C. (2009). Coordinating advertising and pricing in a manufacturer–retailer channel. European Journal of Operational Research, 197, 785-791.
Yang, J., Xie, J., Deng, X. et al. (2013). Cooperative advertising in a distribution channel with fairness concerns. European Journal of Operational Research, 227, 401-407.
Yu, Y., & Huang, G. Q. (2010). Nash game model for optimizing market strategies, configuration of platform products in a Vendor Managed Inventory (VMI) supply chain for a product family. European Journal of Operational Research, 206, 361-373.
Zegordi, S. H., & Mokhlesian, M. (2015). Coordination of pricing and cooperative advertising for perishable products in a two-echelon supply chain: A bi-level programming approach. Journal of Industrial and Systems Engineering, 8, 38-58.
Zhang, H., & Zhang, Q. J. (2016). Co-op advertising models in one manufacturer-two retailers supply chains with spillover effect. International Journal of Computational Science and Engineering, 13, 197-208.
Zhang, J., Xie, J., & Chen, B. (2013). Cooperative advertising with bilateral participation. Decision sciences, 44: 193-203.